Question: Why do you need a profile for the position?
Answer: To make your position stand out among all the other advertisements.
A profile tells candidates that you have really thought about the position and the type of candidates you want for your organization. The profile can be put into many formats depending upon the specific needs and type of media. The Profile can be a colorful PDF attached to an email, or a color brochure that is mailed or shared at meetings. You can also refer to the profile in your advertisement, giving the URL address where it can be found on the Web. That way you spend less on the advertisement and more on the development of the profile.
The profile will enable candidates to really get to know your agency. It should use colorful pictures and catchy phrases to capture readers’ attention so they want to read more—more about the position, your organization, and why they should be interested in your exciting opportunity.