When setting goals, managers and employees should align individual goals to the department goal and the corporate goal to make sure everyone works together purposely toward the same objectives and strategy execution. If employees clearly understand how their roles directly contribute to the success of the business, there is a better chance they will develop a greater sense of loyalty and a higher level of employee engagement.
For example, if a business goal is to double revenues from $1M to $2M in the next five years, and the department goal for this year is recommending three new U.S. markets for a product that would generate $150,000 in sales by the end of the March, then an individual goal could be recommending three new U.S. markets for the product through comprehensive market research and analysis by February 1. This kind of planning and goal setting makes employees feel they are truly a part of the company’s success, and can lead to greater motivation and better performance.