State clear and attainable expectations for what qualities the ideal candidate would need to have. Clearly defined job descriptions with sections for required skills, experience and education should be included. (See my separate blog for extra tips on how to create effective job descriptions).
It is imperative to know the direction the firm/agency is headed because it will help in deciding what new skills and competencies employees will need in the future. For example, will there be a need for different computer skills or social media skills for the next marketing position?
Questions? Contact me today!